#CLOUDJUMPER POP SOFTWARE#

Versions of CWMS are also available running in AWS, Google and regional public cloud suppliers.ĬWMS is used by thousands of business customers and competes with other virtual desktop interface (VDI) suppliers such as Citrix.

#CLOUDJUMPER POP SOFTWARE#

The company’s Cloud Workspace Management Suite (CWMS) cloud-native software provides Windows virtual desktop infrastructure (VDI) services through the Azure cloud. CloudJumper historyĮstablished in 2016, the privately funded CloudJumper has developed what it calls a workspace-as-a-service (WaaS). The customer message is that CloudJumper VDI gets backed up by NetApp’s enterprise-class storage and management facilities. The company said it will invest in the Cloudjumper channel. NetApp VDS is available immediately on NetApp Central and is integrated with Azure NetApp Files and Cloud Volumes. “NetApp and CloudJumper provides a simplified management platform for delivering virtual desktop infrastructure, storage and data management across Microsoft Azure, AWS and Google Cloud with best in class virtual desktop management combined with best in class storage and data services.” With the surge in pandemic-induced work-from-home arrangements, this acquisition is a timely move to gain customers for NetApp storage in the cloud.Īnthony Lye, GM of NetApp’s cloud data services business unit, said in the press announcement: “The ability to provide a consistent virtual desktop experience at scale while keeping data available and secure without sacrificing performance has always been important and is especially critical in today’s unprecedented environment. The storage giant will use CloudJumper’s technology to underpin the new NetApp Virtual Desktop Service, which provides virtual desktop infrastructure from the public cloud to work-from-home office staff. Any time we can hold hands and show up like a global brand, it’s a good day,” Fitzpatrick said.NetApp has bought a North Carolina VDI company called CloudJumper for an undisclosed sum.

and the Chinese market can both get behind and find success in, that’s a huge win. “Finding something for a brand like ours that both the U.S. opted to run with the creative on their various social media platforms (New Balance Canada and New Balance Mexico, for example). Plus, Fitzpatrick said at least 12 markets outside of the U.S. “For a very hyper-casual game mechanic like this, where a user could actually play two to three times within that timeframe - because it’s hard and you lose pretty quickly - those results are really good,” said Grossberg. Roughly one-third of those played all the way through. Additionally, TreSensa reported an average of 22 seconds spent with the game. Of all global consumers served the ad, 20% engaged. Instead it was building broad-based global awareness to the platform among game changers,” he said. While New Balance said it’s still too early to tell how the Cloud Jumper game has impacted sales, “early signs have been very strong,” Fitzpatrick said. The game did, however, generate a 5% click-through rate to New Balance’s mobile commerce site, although the brand did not specify what typical posts generate. “Given that this is a game, click-through wasn’t really the overarching goal. When users lost the game, they were presented with two choices: to play again or visit New Balance’s mobile commerce site. On the New Balance website, the brand describes the Fresh Foam sneakers’ “unbelievably soft and light foam” and states that it gives runners “a cloud-like feel to your run and workout.” TreSensa co-founder and CEO Rob Grossberg said the team was very conscious about the illustrations it used for this game, picking a character and items (like clouds) that would also educate consumers about key product attributes.

In the game, players tried to move an animated, bouncing bunny character vertically up their screens, using purple clouds, pillows and New Balance-branded trampolines to propel it. “Even outside of this game-changer consumer, when we look at someone who is more style-focused, animations and illustration styles drive a really high engagement for us.” Plus, because most younger consumers tend to be mobile- and digital-first, Fitzpatrick said it made sense to create something animated that would live on mobile. “When you begin to look at enough content over a long period of time, we are able to see the traits that pop most consistently on our most engaged content,” said Ian Fitzpatrick, head of digital marketing at New Balance. Using a third-party tool called Hookit, which measures the value of all the content the brand creates, New Balance found that positing illustrations and animations to social media always drew high levels of engagement (mainly likes and comments) for the brand, especially among its target demographic for the Fresh Foam line.

Cloudjumper pop